Email is a powerful tool for communication. It is a primary point of contact with customers, prospects, and partners. It has been an essential part of the business world since its inception in the early 1970s. In fact, it’s the most popular form of communication for businesses.
In this section, we will be discussing how important it is to have a company email address and why it should be your first choice when creating an email account.
The different types of emails include marketing emails, transactional emails, and sales emails. Marketing emails are usually short and to the point, while sales emails are longer and more detailed. Transactional emails are shorter than both marketing and sales but still have a place in your email strategy since they help you keep in touch with your customers on a regular basis.
Every business needs to have a well-thought-out email strategy that includes segmentation, personalization, and timing. There are many use cases for email marketing like customer retention, lead generation, and sales funnels therefore is it important to explore this medium by getting your business a dedicated company email.
2. Professional in Branding Generates more Sales
With a company email address, you can also make sure the contact information is professional and addresses any potential clients to your business. Having your own domain name for with your business or company name will allow you to build trust and in generally get higher potential in sales.
When you have your own company email in your website, business card, store sign and other ad placements, this sends a signal to your customers that you are serious about your reputation and branding. A business that have its own website and company email address often closes more deals than companies that use generic and free domains from Gmail, Yahoo, etc.
3. Separate your Business from your Personal Emails
One common mistake of businesses starting up is the usage of their personal emails. Similar to privacy and administrative methods used in social media, it’s important that you draw a line from your personal accounts and business accounts. This is to avoid having conflicts received from your business or personal life in order to not affect and drag down both sides.
4. Consider the Emails to be Received
When creating an email account, it is important to consider the amount of spam that will be sent to your inbox. By having a company email address, you can create a filter that categorizes any spam as junk and deletes it as soon as it arrives. Your business email will definitely be exposed to the public in order to get customers, therefore this will be more susceptible to spam emails which is why you should not use your personal email as mentioned in the previous section.
5. How much does it Cost to have a Business Email?
There are two things you need to get in order to have your business email. The first component is the domain name and the other is the email hosting provider.
You should register your domain name as soon as you know what it will be. You can use the Whois service to find out if the domain name is available for registration.
This will be the name of your business which can be used or represent your brand in the world wide web. This will be the www.BusinessName.com for websites or sales@BusinessName.com for emails. They usually cost around Php 800 (Usd 15) which will last for a whole year. When buying domain names, you would have to register your personal details, therefore we highly recommend you to get the privacy addon for a very small fee. DatastiQ offers Domain Registration service at a friendlier price. You can click here to check if your business name is available.
Another required component is the hosting service for your business email. You can get this for free or for a dedicated email hosting service. Some hosting companies provide this for free when you subscribe to their web hosting services like the Starter & Entrepreneur Plans of DatastiQ. Do take note however that the space for your cPanel email will share the same capacity of your website.
Should you expect to use your business email for higher productivity and dedicated capacity, you can also check our Professional Email Hosting Services for as low as Php 150 (Usd 3) per month per user. Compared to other premium plans, this is the cheapest email hosting for your business. Before you can get a dedicated email hosting, you must have already registered and have your domain name.
If you already have a web hosting service and are using cPanel, you can immediately use the free email service. You can check with your provider if they are offering this as some other platforms do not provide this. On the other hand, if you do not have or not yet planning to have a website, you can register a domain first then get a professional email hosting for your company email.
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